As of Oct 5th 2016 we have updated our system not to require an honest star review if it’s on Amazon.com (new and outstanding). All promotions with an Amazon URL will have the OPTIONAL tag on the honest star review. All Amazon reviews will not be calculated within Influencer’s completion percentage.
When creating a promotion we have also added a third option under marketing goals called “Increase Organic Sales”. Businesses can still giveaway their product at a discount or free of charge and ask influencers to post about them socially. We suggest limiting any social requirements to 1 or 2 channels (ie Instagram, Facebook, or Youtube) so influencers can get the word out about your product within their social channels. The honest star rating goal will still be there to support other networks that still allow honest feedback.
Most Common Question From Brands
Question: According to the terms of service on Amazon you are not allowed to give away “claim codes” to buyers with the purpose of increasing your sales rank. Isn’t selling products at a discount using promotional coupon codes (single and multi use) doing this?
Answer: NO this is not against the rules and is the most misunderstood statement on Amazon’s TOS. Claim codes are another word for gift cards on Amazon’s interface. What the statement is trying to prevent is people purchasing a ton of gift cards, giving them out to their friends and having them purchase products that way. Promotional codes like multi use and single use codes are not included in this statement and are 100% legal.
All of this is 100% compliant with Amazon’s new TOS update and if you have any questions please contact our support team.