A lot of email marketing companies are dominating the industry right now catering to businesses who want their marketing approach easier, faster and more customer oriented. One of them is GetResponse which has been in existence for years now. They have one of the most unique and strongest platforms compared to their competitors. Here is my GetResponse review that will help you think if this is best suited to your growing business.
What Is GetResponse?
GetResponse is an email marketing company that offers tailor-made, automated tools, flexible templates that will make email marketing a breeze at a lower cost. You can design, customize and use email templates and can even make your own landing pages. It’s a full suite to make your own unique marketing automation workflows.You can deploy a professional campaign in just a few clicks that will surely help reach your companies goals and entice more subscribers (and sales).
Why Use GetResponse?
Given that there are a lot of email marketing companies out there, GetResponse took to my interest because of their platforms offering webinar hosting, landing pages and automated sales funnels, all in one software suite.
Their autoresponders is one of their biggest selling points as it is very comprehensive but also easy to use. Because they base it on time and action based of the subscribers. They track performance, edit assets and make sure that your communication is personalized. Their “Smart HTML” does the magic as it makes its work depending on the customers preference and actions.
One thing I like about them is their perfect timing smart delivery as they make sure that the emails and e-newsletter won’t get buried. Only hit the inbox when each contact is most active and it assure 99% deliverability (We have not been able to test this). In their one click segmentation, they can identify who did not engage with all the emails and newsletters you sent and tries again with a different version of what you want them to see.
As emails and e-newsletters are the essentials when it comes to email marketing, GetResponse has a lot of variety of templates to choose from. You can also customize it to your liking and make it more suitable to the subscribers that you are targeting. Aside from customising your emails, I must say GetResponse hit the nail when it comes to displaying e-newsletter as they have a “mobile preview” that you can check out your final work and also mostly favorable to your subscribers that are on the go.
Their webinar hosting, landing pages and automated sales funnels makes them unique as their clients will be able to build more subscribers as it serves as a marketing tool to help their business to grow.
GetResponse Best Features
GetResponse is a mighty marketing tool because of their Marketing Automation feature.
This is where you customized your automation flowchart works and let Getresponse technology do their trick whenever a user clicks on certain emails or links.
Its automation functionality is something to look forward to because it is very comprehensive. You can send automated messages by time and can even customize it if you want to be more personal by sending them emails during their birthdays.
Not Just Email Automation
GetResponse Email Editor is also one of the features wherein you can customized emails or maybe choose from hundreds of templates that will best suits your business. Aside from editing it has also the ability to preview your emails or newsletters to suite a smartphone view and you can set time when do you want to send it to your subscribers.
GetResponse Landing Page Creator is one of their unique features as you can create your own landing pages to help you more when it comes to marketing your products. It will help you to gain more subscribers and even entice them to buy your products. It is a very good marketing strategy for your business.
GetResponse Split Testing is one of the features that stands out because unlike the other competitors that limits this functionality. They maximize it function by splitting it up to 5 different messages against each other.
GetResponse Webinars is one of their new features in the platform wherein you can host webinars. It is good marketing tactic that gives you more leads which is very appealing especially when it is combined with the GetResponse platform.
Pros and Cons
- Cheaper compared to its competitors
- User friendly
- It has excellent automation options
- Intelligent list automation
- It has good data segmentation
- Sends responsive emails and has a smartphone preview button for newsletters
- It has a landing page creator and auto funnels
- Webinar functionality
- 30 days free trial
- Free 24/7 support
- Some good functions are only allowed when you avail the expensive plans
- Outdated templates needs more options to choose from
How Much Does It Cost?
GetResponse has a lot of pricing range to choose from depending on what your company needs.
The Basic plan starts at $15 which includes email marketing, auto responders, unlimited landing pages, automation templates, forms and surveys, exit pop-ups, facebook ads and 150+ integrations.
The Plus plan starts at $49 and their most popular bundle. It includes everything from the Basic plan with unlimited landing pages, list building funnels, sales funnels, webinar (max 100 attendees), sell e-products, simple CRM, and can work together up to 3 users.
The Professional plan starts at $99. It includes everything from the Plus plan with automation builder, contact scoring and tagging, webinars (max 300 attendees), webinar funnels, paid webinars, and can work together up to 5 users.
The Enterprise plan starts at $1,199. It includes everything from the Professional plan with account manager, dedicated IP address, deliverability consulting, single sign-on (SSO),webinars (max 500 attendees), transaction emails and email campaign consulting.
GetResponse is a one-stop shop for all your e-marketing needs. Its strong functionality when it comes to autoresponders and automation makes it one of the strongest e-marketing tools out there. Their unique idea of inserting sales funnels and webinars into their platforms makes it more appealing to businesses and their needs. It also makes customization of workflows and email editors makes it more powerful as it is much more personal and convenient to the users.
Using GetResponse is also easy and can be learned easily. It may have a lot of options and can be overwhelming but with their customer service which is free for 24/7 will make your life easier.
However, you need to pay additional when it comes to using their other features such as sales funnels and webinars but think of the increase in your leads that will surely boost your business and make your products appearance more appealing to your subscribers.
I must say that GetResponse is a highly recommended e-marketing tool and can very much help you and your business.