There are a lot of marketing platforms out there that will help you with your business. These platforms are very important and could be crucial in your business. It is advisable to have one especially if your goal is to get a lot of leads and improve your customer relationships. 

In my post, I will tell you about an email service provider and an all-in-one marketing tool called MailChimp.

In my MailChimp review, you will find out the different features and why it is one of the best email marketing platforms out there.

We better find out in my MailChimp review coming right up!

What is MailChimp?

Mailchimp is an all-in-one marketing platform that is perfect for businesses that want to boost their email marketing strategy with an easy to use tool. 

mailchimp dashboard screenshot review

MailChimp provides user-friendly tools that will be the backbone for customer relationships and provides efficient AI-powered.

It doesn’t just help you build your customer relationship, they also help you with your marketing emails and automated messages. They create ad campaigns, send postcards, facilitate all the reporting and analytics and at the end can sell online. 

Established in 2001, MailChimp is one of the largest email service provider in the field of marketing. 

Why use MailChimp?

Marketing is essential in every part of a business may it be a physical one or online. Marketing strategies create a lot of potential customers, one of this marketing strategy is called email marketing.

One of the reasons I made a MailChimp review is for other people to be aware of how email marketing will help a business to make more money.

MailChimp offers a lot of features that will get your business running to your goal. 

How MailChimp Works?

Like any other email service provider, Mailchimp has everything you need like collecting leads, creating emails and sending it to your subscribers.

In starting with MailChimp. You need to build forms for your subscribers to be on your list and there are different ways to build signup forms you need in MailChimp.

You have the option to build a form by the use of its editor that will provide code that you can embed to your site. The other one is to use the MailChimp builder which is a good interface but not that awesome. 

Best Features of MailChimp

MailChimp Automation

MailChimp is known to have simple automation in comparison with other email marketing platforms. You don’t need to build your own as the platform has about 15 premade automation workflows. To access the automation, you need to make email campaigns and choose an automated tab

One of their efficient automation is E-commerce automation that can help your online store. This will be perfect for online stores because it allows you to send follow up emails to customers who added items to their shopping cart even without purchasing it. It's like you are telling them the urgency to purchase products or enticing them to buy them immediately.

MailChimp's automation can be edited to your liking, as it is customizable.

MailChimp Campaigns

Campaigns are one of the things you purchased an email marketing platform as it helps you build a strong customer relationship.

MailChimp helps you create an email that you will send to your customers all you need to do is to pick your campaign type and start from there. It provides a step by step workflow to set up the rest of your campaigns. 

Product Recommendations

MailChimp has the technology that gathers data about the purchasing patterns of your customers. It will have information about the possible future purchases of the customers and that is why you can recommend products to them. 

This will make help you make sales and see them increasing with just a few clicks. This can also be added and merge to your Automation workflows, so your subscribers can revisit your stores and be able to show popular products and other information about your business. 

Merge Tags

MailChimp’s merge tag is responsible for collecting personal data from subscribers whenever they sign up. Each of their information will have a label and will be useful to send a lot of emails to a lot of subscribers. However, you have to make sure that each email is personalized to create a personal relationship with your subscribers.

In using merge tags in will be a breeze and you just need to include the right merge tag in every campaign that you will send. 

Other Features of MailChimp

There are many more features of MailChimp that makes it one of the best email automation out there.

They have Distribution of Time Zone that allows your business to expand globally. A comparative data report exploring the behavior of your customers to help you with sales. They also have a campaign for Social Media where you can use it to make your business known and to help you campaign on twitter and facebook.

MailChimp Pricing

MailChimp has four Pricing Plans

Free Plan

You can get this for free and it includes all the basic for a business that is just getting started

Essentials Plan

MailChimp Essential Plan costs $9.99 a month and it includes everything in free plan plus all email templates, A/B testing, custom branding, 24/7 award-winning support.

Standard Plan

MailChimp Standard Plan costs $14.99 a month and it includes everything in essential plan plus automation series, retargeting ads, custom templates, advanced audience insights. 

Premium Plan

MailChimp Standard Plan costs $299 a month and it includes everything in standard plan plus advanced segmentation, multivariate testing, unlimited seats, and role-based access and phone support.

Final Thoughts: MailChimp Review

Staying true to their words, MailChimp is an all-in-one email marketing platform that you will need to boost your marketing.

Is it the best? I don’t think so.

There are a lot of nice things about it but the same as the other email marketing platform like ActiveCampaign. Their interface is user-friendly but their campaign is just comparable with their competitors.

You won’t get a perfect platform for your email marketing needs so the best thing to do is to check other reviews.

If you want to try MailChimp you can always get it for free trial.