Ecommerce has been booming the past few years as it is an innovative way where you can sell your products online.
It's great because you don't need physical space for a shop front, simply a website. It is also very convenient for customers to shop online as they can just buy your products with a click of a button.
This is why there are a lot of e-commerce platforms out there to cater to the needs of the merchants and the consumers.
One of this platform is called Shopify and I’m going to give a Shopify review to prove that it is one of, if not the best!
What is Shopify?
Shopify is an eCommerce platform that will let you sell your products online. It is a Canadian company that was launched in 2006 by snowboarding friends.
They attempted to open an online store for their snowboarding products, but were dissatisfied with the e-commerce market at that time. They decided to build their own, then Shopify was born.
Shopify is a SaaS (Software As A Service) tool wherein you will pay a monthly subscription in order to create and manage your online store.
It doesn’t matter if you're tech-savvy or not, you can still use Shopify even if you have no knowledge when it comes to developing websites.
The software is very user friendly with its easy to customize sites.
Why use Shopify?
Shopify is well known when it comes to eCommerce. It is a platform that allows its merchants to create their own online stores. They offer their users with a lot of services including marketing, payments, customer engagement tools, and shipping.
This platform is designed for everyone as it has easy to use interface and it is easy to set up and maintain.
For merchants, it takes a lot of time and effort to process payments and to audit product to checkout, even more grueling is that it is expensive if you try outsourcing because you don’t know how to do it yourself.
This is where Shopify simplifies everything and makes your life easier.
You don’t need to worry about it all as this is a fully integrated eCommerce platform, this will give you more time to focus on designing the site and adding more products into your pool.
It offers a lot and you can even create a Shopify store in less than an hour and process your sale on the same day. There are loads of templates of design available for your site to be more enticing to your customers.
Features of Shopify
Shopify is every merchant's dream when it comes to an eCommerce platform. It offers a lot of features that will be of help to its users.
It offers Social Media and Blog Integration as it lets you sell your products through your social media accounts or channels, as it allows you to promote it through links that link up to your clients outside the store.
This also comes with social media buttons and you can add apps that will enable social media integration. This also comes with a built-in blog tool to let you create content, with this you don’t have to worry about hosting a blog on another platform.
The platform has Great Search Engine Optimization and Marketing Features that makes it easy when it comes to SEO. Shopify has an easy to understand dashboard for adding up keywords, meta titles, and descriptions.
Through this, it will be an effective way for you to give what the search engine needs. It's advanced analytics can help you to customize your store to meet the demands of your potential customers that will help you increase sales.
One thing that is special about their features is the Reminders for Abandoned Carts as it provides an option for the merchant to follow-up with customers who have been idle of their purchases in their carts.
They will receive an automated email reminder reminding them to complete the purchase, emails can also include discount codes and freebies to urge them more to buy the products.
Their Advanced Reports and Analytics will help you to know if you are doing well or if you need improvement in a particular area.
This feature provides reports on finance, marketing and sales, and any part that will be able to help to know if your business is doing well or not.
This will help you strategize your next steps when it comes to your business.
Pros and Cons of Shopify
- Easy to set up and maintain
- Attractive customizable design
- Good 24/7 customer support
- Pricing can be difficult to understand
- Not the greatest blogging software
- Slightly steeper learning curve
Shopify offers 3 plans for their monthly services. You can try their 14-day free trial with no credit card needed.
The Basic Shopify plan is $29 monthly and has the ability to create and host your eCommerce store. It includes an online store, unlimited products, 2 staff accounts, 24/7 support, sales channels, manual order creation, discount codes, Free SSL certificates, and abandoned cart recovery.
The Shopify plan is $79 monthly. It includes all in the Basic Shopify plan features with 5 staff accounts, gift cards, and professional reports.
Advanced Shopify is $299 monthly. It includes all the features in the Shopify plan with 15 staff accounts, advanced report builder and third-party calculated shipping rates.
I must say that Shopify is the best eCommerce platform in the market today. Its features make it more effective when it comes to online selling.
If a girl can make a 600 million dollar company selling makup with it, then its good enough for you.
It is a near-perfect platform that can answer your problems especially when it comes to the management of your online store.
With the combination of its extensive features and ease of use, this will be a good fit if you are looking to grow and add products to your store.
It will leave to to focus on whats important, the growth of your company.
Have questions about our Shopify Review? Leave a comment below!