Search Engine Optimization (SEO) – the epitome marketing strategy, has constantly adapted to the rapidly changing online environment but remains as powerful as ever. Today, SEO is core to every digital marketing endeavor you must take in order to stay competitive.

If you want your brand to become a household name, implementing an SEO strategy your business rank higher for keyword search query and increase your bottom line.

Brand authority, credibility, greater ROI are just a few of the reasons why SEO is crucial to the success of your brand. Whether you are just starting or an old hand, here are some of the reasons why you must have SEO as part of your digital marketing strategy.

1. Primary Source of Website Traffic:

SEO has gained significant prominence in the past decade as a crucial part of businesses' online marketing strategies. The digital revolution introduced technologies that have changed our everyday lives and opened previously unheard of possibilities – particularly for how people shop. 

Given that Google owns the lion’s share of the global web search market (around two trillion searches a year more than any other major competitor) the position of SEO – the term popularized by Google is firmly secured. By integrating SEO into your business strategy, you are not only tapping into a humongous source of traffic, but also the world's biggest and most influential search engine. 

If you are running an online business and your website does not show up on the first page of Google search results for a relevant keyword, and most importantly, if you are not evolving with the nature of SEO, you are most certainly going to lose out on the huge business opportunity that the online world offers you.

SEO, despite its evolution from being just another marketing technique to being a central part of a holistic marketing strategy, forms a significant segment of business operations and is ever-evolving in order to ensure online visibility of brands and businesses. It has become a primary source of traffic for nearly all websites and will continue to be so for the foreseeable future.

2. SEO Helps Builds Brand Trust & Credibility:

A strong brand is crucial to the success of a business that is trying to grow and succeed in the multiverse of today’s business environment. The distinguishing feature of a strong brand is brand trust, and being visible on the search engine results page (SERPs) is one of the most trusted ways brands can build this trust. A brand that is visible on search results is a brand that resonates with its customer and is seen as a trusted resource.

If you want your business to get noticed and get the exposure you are hoping for you need all the help you can get – and that includes the help of a well-presented brand image through SEO. SEO’s impact on your business’s presence online can further market your brand and make it stronger – and is a go-to choice for both your current and prospective clients.

Remember, no matter how much money you have to spend, the impact SEO or Search Engine Marketing (SEM) campaigns can have on a business are priceless – whoever owns a business or a brand that wants to sustain in today's highly competitive environment will tell you that visibility is key.

By definition, SEO's core value is building trust. Through comprehensive SEO campaigns driven by updated processes and efficient digital marketing, your brand will fully grasp the net of search optimization and thus get that all too important visibility, the one that translates into brand trust, which directly yields into that all-important revenue – sales.

In fact, according to a published report, 81% of consumers perform online research before taking any buying decision. This means that online presence for a brand does matter, and SEO is the way! And rightly so!

3. Helps Minimize Your Cost per Acquisition:

It’s a common misconception that SEO takes a great deal of time, effort, and is always expensive. Fortunately, for businesses that can’t afford (or are unwilling to) shell out a substantial sum for advertising, SEO is the one thing that can help reduce the cost per acquisition or, simply put, is your best bet for reducing costs. And no matter which way you look at it, it can’t be a bad thing for your business.

For business or individual marketers just getting into the SEO game, optimizing for SEO should be all about following necessary SEO guidelines and ensuring they deliver value to the end-user. By investing the necessary time and minimal resources in crafting tailored content for your target audience, will help you save extensive amounts of money, both in terms of advertising expenditure and paying huge SEO agencies for their services.

SEO delivers a great ROI, which is what most businesses in today's cutthroat business environment strive for. Little experiments with SEO can help you find the most cost-saving tactics that will eventually help you keep a check and even eliminate your advertising costs as well.

4. SEO Influences Purchasing Decisions:

The primary objective of every digital marketing strategy is making sure that customers find the product or service they are looking for at the earliest possible point in the sales funnel and, ultimately, the conversion. And what's the one thing that plays a crucial role in influencing the purchasing decision of customers? Content, Content, and Content!

This is the true power of SEO and content marketing.

In today's digital world, content is powerful, and you already know that if the customer lands on content that is designed with all the buzzwords of SEO and also delivers on the promise of quality content, he/she is already interested. By investing time in providing valuable information, your customers are more likely to utilize your content to find answers to their queries and eventually use your product or service for their or their business needs.

A content-rich website that is optimized for SEO is the one that increases your chances of getting traction (and thus increasing your sales) at a fraction of the cost of traditional digital marketing such as paid advertising. And least can be said that the ROI from SEO is one of the highest when compared to everything else.

By providing the right content for your prospects and customers, will not only help you increase your brand visibility – Google’s primary ranking factor, but will also have a direct impact on your customer acquisition strategy. Your content might just be the trigger that your prospective customer needs – and the first step in building a customer relationship for the long haul.

In essence, by optimizing your content for SEO, you are investing in the total marketing spend of your business and engaging your customers at different touchpoints. In-turn, by allowing them to engage with valuable content about your business, you’re allowing them to know, like, and trust your brand.

5. Provides 24/7 Promotion:

Unlike a traditional offline store that needs to be closed every once in a while for people to rest, SEO – your primary marketing channel that is also used round-the-clock for your small business to grow, is constantly and consistently promoting your product or service. And it does so all on its own, whether you are asleep or at the office, whether it’s morning or evening – it delivers every day, all day.

Round-the-clock availability and accessibility are two main reasons why SEO is such an integral part of any developed marketing strategy. As a small business, SEO will help you get the necessary exposure, and potential customers are looking for. Even when your offline business is closed, your business will be promoted through your online website, thus increasing your business prospect list by the day and over time. It won’t wear out or burn out, as SEO is always available and is always at work.

6. Improved User Experience & User Retention:

Customers who are satisfied with the product or service they receive are the ones that are likely to come back for more – and thus leading to brand loyalty. By ensuring the usability of your website and making sure that your content is relevant to your users are the only way to make sure your website is visited frequently – which, by the way, is one of the key factors for your website to gain better search rankings.

You need to pay attention to your users’ needs and create a personalized and more intuitive website for them. For example, you may achieve this by improving the navigability of your website or improving your site’s speed. So, yes – usability and user retention are at the heart of your business’s SEO strategy.

When your users don’t have to bounce off your website within a matter of seconds, or worse, leave in disgust, you create a memorable experience for them from the get-go – which is the core purpose of your business's web presence and, ultimately, the main goal of SEO, to be sure – for this is what ultimately ends up increasing user engagement, better user retention and lowering your bounce rate, all which in turn translates into better conversion rates.

7. Laser Targeted Target Audience:

SEO has given marketers an opportunity to focus on their ideal customers in a much more effective way. It has made it easy to understand where most people searching for a product or service online are and allowed marketers to easily provide marketing messages directly to those people – without having to spend on relatively expensive mass marketing strategies.

Instead of having to depend on traditional mass marketing channels, especially via television, radio, and print, businesses today can use SEO to specifically target a client who is searching online for a product, service, or information – that solves a specific problem. For instance, if your brand wants to promote your new hair product on a web page, you can target those prospects on Google – who are looking for ‘best hair products to use' or ‘best hair products for dry hair,' SEO, along with powerful keyword research and necessary optimization techniques simply makes it possible.

SEO's laser-targeted customized approach makes it a highly effective marketing strategy that is being used by all sorts of businesses. Whether large or small, in all sectors, from retail to travel, healthcare, finance, and everything in between, there are tons of benefits for all businesses to tap into SEO sources to connect with their prospective customers.

8. Online Ads Aren't As Effective:

According to Imforzaore, 70% ~ 80% of searchers don’t click on ads, and it's quite obvious – ads aren't the best way to catch the eyes of your target customers, at least not the ones you want. Today's evolving marketing landscape demands value-oriented content that helps engage your target customers and foster a long-lasting relationship with them.

This is where SEO comes in.

Since SEO attracts customers looking for information, ultimately helping them make a buying decision, it is utterly crucial for your business. Throwing money to buy another ad in the sea of so many ads is not the only way for you to stay in business.

By focusing on attracting customers from organic search listings. Instead of interrupting them with ads, you are telling your customers that you are there to provide them with relevant information and not merely trying to sell them stuff by bombarding them with promotional materials.

With content marketing on your side, you are building a reputation for your business and ensuring your financial survival. Needless to say, SEO is your one-stop solution for all business marketing requirements.

Conclusion:

Whether you are an established business or one that has just started out, SEO or digital marketing has a valuable role to play in how your business will grow and expand. As a business owner, rising above the competition, increasing profits and pushing your business to the next level is crucial – there's no denying that SEO will help you achieve that.

Yes, there are certainly challenges that businesses face when trying to implement an SEO strategy. However, there are just so many advantages that come from implementing an “on-page” and “off-page” SEO strategy that you really should include SEO – after all; it is the “optimization” part of digital marketing!

Regardless of how small or big, your business is, or whatever your digital marketing requirements are – if you are looking to generate organic web traffic for your website and give your brand the visibility it deserves, SEO should be part of your digital marketing strategy. So, start experimenting with SEO, integrate it into your brand promotion strategy, and find out by yourself how SEO can boost your business and bring it to the next level.

[1] https://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247

[2] http://blog.breezyhillmarketing.com/10-helpful-seo-stats-for-2017-planning

[3] https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/