Lower Back Yoga - Floor Class iPhone app Campaign

This free 10-minute floor class for back pain plays 7 practices in their entirety as taught during our lower back class attended by hundreds weekly at our center since 17 years, the European Court of Justice and centers internationally.

Once users experience the comfort and safety of these practices for their specific back conditions, we ask them to consider the 3-month 0.99c subscription package of 7 classes within the app which includes our full 66-minute lower back class of 28 practices for deeper, more sustained relief. The package includes:

1. The Full Back Class
2. The Full Back Class (modified for sciatica)
3. The Full Back Class (modified for lordosis)
4. The Full Back Class (modified for sacroiliac instability)
5. Crisis Management
6. Maintenance Program
7. Floor Class (the free class with one added practice)

After 90 days, the non-renewable subscription will end, and users can continue with the free 10-minute Floor Class. They are welcome to renew the subscription whenever they like or buy all 7 classes with our "Lower Back Yoga - 7 Classes" app which UK's leading Yoga Magazine calls "Brilliant for Your Back". 

METHODOLOGY

Compression of the lumbar discs can contribute to a wide variety of back conditions including:

• disc bulging
• herniation
• degeneration
• sciatica
• arthritis 

Compression can arise from long periods of sitting with poor posture and weak muscle support. In the Full Back Class, our focus is to improve support while decompressing the discs by:

• strengthening the abdominals with 5 progressive core practices
• comfortably lengthening the hamstrings, quads, adductors and psoas
• exploring simple range-of-motion of the hips
• relaxing in a gentle spinal rotation
• practicing hip and spinal extension

Beyond the mechanics, we set the rhythm to achieve:

• a deep internal focus
• mindful movement
• awareness to remain well within one's comfort zone

All hallmarks of yoga. We also relax between practices to consciously observe and release protective holding patterns to enhance benefit.

APP STORE REVIEWS

The following reviews of our "7 Classes" App containing the same classes points to its effectiveness:

US App Store (1/26/17)

***** "Exactly what I was looking for!" by (: i love you :)
This app focuses on simple movements that make the back feel great. As a 20 year who has previously had back and knee surgeries, I am impressed with the difference it makes in pain and muscle relaxation. Wish I found this sooner!

***** "Love it and I can feel the difference"
"I've been using it for 2 weeks and can feel the difference. My wife does too. It's a basic app but the content is excellent."

UK App Store (10/20/16)
***** "Sam"
"Brilliant app changed my life...I can't recommend this app highly enough which I do to everyone I talk to about back pain."

OBJECTIVES:

• Focused breathing to lengthen the lumbar spine
• Abdominal strengthening
• Leg strengthening & stretching
• Hip opening & extension
• Hip flexor stretching
• Spinal flexion & extension
• Deep guided relaxation

BACK TIPS SECTION

Both free and subscription mode include an illustrated "Back Tips" section.

TWITTER & FACEBOOK FEEDS

There are links to our social media feeds for users to stay current on future tips and articles.