It’s time for an Opesta Review! In this day and age, there are many ways on how to do marketing, and one of the main ways is via email marketing. It is very much alive and won’t go anywhere. However, it may be a popular tool but it is a limited tool. Most emails just end up in spam folders, not seen, read nor receive or worst of all get deleted! Based on statistics that for the last 5 years, email marketing has been in decline.
However there is a new technology now that can boost marketing not just limiting it through email, but from the most popular social network Facebook! Yes, you heard it right via Facebook messenger. This is where Opesta comes in, it is the first Facebook messenger automation platform that is marketing within the messenger platform. So read all about my Opesta review down below.
What is Opesta?
Opesta is a marketing automation solution that works well in Facebook messenger. It has everything that you want to be in automation as it generates leads and market using facebook messenger. Their technology allows the user to see who comes to their website, then market to them based on their character and what they specifically did while browsing unto the website.
It has a tracking technology where they know every interaction like how many messages they opened, what pages they viewed, how often they come back, what free offers they requested and what did they purchase.
Why use Opesta?
Opesta is a Facebook messenger chat platform that allows you to build subscribers and communicate with them. It let you tap into facebook’s base that has over 1 billion users. This offers new possibilities because it automatically engages the user to have a deeper and more personal relationship with its customers.
A combination of Opesta with other email marketing automation will lead to an increase of engagement which equates to more buyers for your products and service. This platform goes far deeper on targeting subscribers and being more personal with them, it is a powerful and flexible tool.
Just like any other email marketing tool, Opesta operates just like it. It communicates with a subscriber in two ways; automation and broadcasts.
Automation creates a feed of messages, then feed them to possible audiences and they make them as leads. This has 3 simple steps and those are trigger, content, and goals. For broadcasts, this is individual messages that you sent to your audiences whenever you like. There are only 3 steps in creating a broadcast which is message type, targeting, and special broadcast.
Best Feature of Opesta
One of the best features of Opesta is that it saves unique data with custom fields. It’s custom fields can save a particular response to the library and can pull that response when needed. The use of this information is to gain insights (unlike Instato, an Instagram marketing tool) or use it for future messages for your leads and subscribers.
Another feature is its Pixel-based tracking, this track conversion where you can select a pixel and tell platform which pages where they are as well as others. It can also specify different actions when someone makes a conversion i.e adding a subscriber to a sequence or applying tags.
Other Features of Opesta
Opesta has good campaigns and sequencing too wherein you can create campaigns that you can send to your subscribers or leads. You can also make sequences for your campaigns it consists of sequence triggers, sequence contents, and sequence goals. While it’s Broadcast feature is a simplified version of a sequence builder just without goals and triggers but you can tailor your broadcast for different scenarios.
The platform also offers Subscriber Management, where you can find subscribers will receive Facebook messages by any one of their triggers. As this is run via facebook, information like email, locale, and location will be sifting through.
Opesta also has the ability to Track and Report the number of subscribers over time a variable date range, and covering total subscribers, sent messages. Just have a few more clicks if you want more data regarding your broadcasts and sequences.
Why give Opesta a Thumbs Up?
- It is simple but needs time for the learning curve
- It has good support
- It is not buggy
- It has its own affiliate program
- It can share sequences
- It has good reporting interface
- It supports messenger automation sequence
- It has advanced triggers
- It has live chat support
- All their plans are fully featured
Why give Opesta a Thumbs Down?
- It doesn’t have a visual workflow like other email automation platforms
- It lacks the option to undo changes
- Its message threading is not all that intuitive
It currently has 3 plans available, they also offer a 14-day free trial.
It costs $49 a month. It includes 2 linked FB pages, 5,000 subscribers, unlimited broadcasts, unlimited campaigns, unlimited sequences, and subscriber dashboard.
It costs $99 a month. It includes 4 linked FB pages, 15,000 subscribers, unlimited broadcasts, unlimited campaigns, unlimited sequences, and subscriber dashboard.
High Volume Plan
It costs $99 a month. It includes unlimited linked FB pages, 30,000 subscribers, unlimited broadcasts, unlimited campaigns, unlimited sequences, and subscriber dashboard.
Final Verdict: Opesta Review
Opesta is an efficient way when it comes to online marketing as it uses Facebook as its main source for leads and subscribers. It is very innovative because it uses a social network in order to expand a business. If you are already using an online marketing platform then using Opesta will be a good move if you want more.
Let’s face it, email marketing doesn’t work 100 percent so you need another way for you to get more people where you can make your products and services known which Opesta can offer. What I like about Opesta is that it doesn’t only make your business known via facebook messenger it also has a simple platform where automation works just like any other marketing platform.
Its automation is quite good as well as its simple sequences and broadcast. Its subscriber management is also the bomb and when it comes to personalization of its subscribers because of its information from the tracking that they can do. This platform will definitely help your online business reach your target goals.
If you think we missed anything in our Opesta review, then leave a comment below!
Opesta Review: Facebook Marketing Automation? - Tomoson Blog